Life with & without a Construction Project Management Solution

Without a Project Management Solution:
As Frank the project manager arrives at the office, he is ready to begin the day. Before sitting down, Frank is notified that one of their job sites is short staffed and it appears that there weren’t enough workers scheduled for this particular location. Frank grabs his Excel spreadsheet with his project schedule loaded and discovers he forgot that a few of his scheduled workers were sent to another job. It is too late to make any adjustments and Frank is forced to leave the situation as is, reducing productivity on that job site for the day. Frank finally sits down and begins to look into the multiple projects he has going on currently to understand the profitability and cash flow of each project. With all of the schedules, project phases, costs, and equipment of each project loaded into different Excel spreadsheets, Frank struggles to gain visibility into the status of his projects. He can’t remember if he inputted new equipment costs in one project. Did he update the progress schedule of another project going on? Has all of the paperwork on his desk been entered into Excel and reflected in each of the projects? Frank has barely started his day and already feels overwhelmed. Unfortunately, this type of day is far too common for Frank. Instead of being able to manage his projects effectively, most of his day is spent putting out fires and resolving issues.

With a Project Management Solution:
Frank wakes up and before heading to the office, checks his tablet to make sure each of the projects he has going on are properly scheduled with workers and equipment. He uses a tool such as the Project Scheduler from Jonas, which displays the phases and schedule of activities for each project on a Gantt chart timeline. Frank arrives at the office with no serious issues pending and is able to get straight to work. The first thing Frank does is load up his Project Management module in Jonas. This view gives Frank real-time insight into each of his ongoing projects allowing him to see profitability, cash flow, time, equipment, costs, tasks, and assigned workers for all aspects of each project. No more struggling to navigate through multiple Excel spreadsheets for Frank. From this Project Management view, Frank is also able to drill down to all documents relating to a job such as RFIs, submittals, transmittals, invoices, and purchase orders. This is done using a document management solution such as Digio from Jonas, which centralizes and integrates all documents in one location to help streamline workflow and approval processes. The process of integrating data becomes easier when technicians are able to enter their hours from the field with Jonas eTimesheets for example, which directly syncs with the Digio document management system. With information already integrated within one solution, Frank is able to easily create reports in real-time using a solution like Jonas DataMart, which also allows him to gain greater visibility into each of his projects. Frank’s day runs smoothly and he goes home satisfied.

Which one of these scenarios sounds like the better option? Life with a project management solution will not only allow you to generate reports on up-to-date, accurate information but will also provide you with greater visibility into your projects.

The Future of Virtual Reality – Reshaping The Business World Today

he consumer version of one of the most popular VR headset, Oculus Rift is now available for pre-order on the Oculus website. After the long wait, VR headset is finally here and virtual reality is here to stay. Other than Oculus Rift, more VR headsets such as PlayStation VR, HTC Vive and Samsung Gear VR has started to take the core of virtual reality.

What is your perception about the future of virtual reality? Many consumers have experienced virtual reality in entertainment and gaming field. But beyond gaming and entertainment, virtual reality has more exciting applications in reshaping the business world. Here are some examples:

1. Real Estate and Construction – VR can be utilize in building a home, property or building. Using virtual reality, it allows the people to visualize the future project that has not yet been built.

2. Virtual driving –Virtual driving is an advantage for current and aspiring drivers as they will be able to exercise their skills in a virtual environment. Examples of virtual reality driving can be seen here on our website.

3. Automotive – Ford Motors Company is one of the first that has shown VR could transform the market. Ford based in Michigan has started to use virtual reality not only to design vehicles but also to help get a sense of how the customers will experience their cars.

4. Education – VR can be used in many areas of school curriculum – be it for English subject, Math, Science, Geography and more. With the aid of virtual reality, students will have a platform to create and manipulate objects in a virtual environment which can be a helpful tool for better learning.

5. Healthcare – People in medical field has started to use VR such as examining a patient’s body before performing an operation. Virtual reality helps to create a highly realistic representation of human body.

6. Travel – Be it an out of the country or hotel booking, people can use virtual reality. For instance is the Oculus Rift which offers 360-degree head tracking – this way will bring the travelers anywhere in the world that will give a realistic expectations.

Over the past few years, virtual reality have proven the undeniable potential in reshaping different industries. More than the examples given above, there are other enterprises that has started to invade VR. While business world and consumers embrace the technology advancement, virtual reality will also continue to arise in the mainstream.

There is no wonder to see more advances in virtual reality – and not surprising to witness biggest things in the months ahead. So, are you ready to bring virtual reality into the industry you’re working with? Pixelhunters will be happy to transfer you to the next generation of virtual experience. Contact our team or reach us at +97143606009 and let us know your thoughts.

SEO Tips: 10 SEO Terms You Should Know About

What is a backlink? What is 404 error? What’s the difference between 301 & 302 redirect?… If you are a business that delegated the SEO activities to an SEO agency, then you have definitely asked about, or maybe checked on Google, the meaning of some of these terms. Well, as an SEO company, we were approached by several of our clients in order to clarify some of the “technical” words used in our reports and recommendations.

For this, we decided to make it easier on everyone by creating a not-so-technical guide for 10 SEO terms everyone should know about.

Let’s start..

1. 301 vs 302 redirect: 301 redirect is a permanent redirect of a page, stating that it no longer exists and that it has been moved to another location, to another URL. A 302 redirect is a temporary redirect, which informs search engines that the page, for a reason or another, does not currently exist but will be back later on. Asking yourself what is the difference in terms of impact? Well, we advise you to always use the 301 redirect for a simple reason: it is more SEO friendly than the 302 redirect.

2. 404 not found error: When you or your website’s visitors see this error, it means that the page no longer exists, and hasn’t been transferred to another page either. In another term, neither a 301 nor a 302 redirect has been used. If the page removed doesn’t have another related page to redirect to, use one of these solutions: 1) create a 301 redirect to the homepage, 2) build a creative 404 page giving the option for the visitors to choose where to go.

3. Alt text: It’s a description of an image allowing visitors facing visual issues to understand what the picture is about. While this seems not really important, it is advised that every image on a site has an alt text, not only for visitors, but for search engines also. It helps them know what the image is about in order to show it in search queries.

4. Anchor text: It’s the text used on a page that links to another page. Generally, an anchor text is recognizable by being dark blue and underlined. It helps both search engines and visitors understand the destination page once clicking on the anchor text.

5. Canonical URL: It’s a tag that tells search engines which is the original URL of the page, in case of duplicate content. Normally, having duplicate content harms SEO, however, in some cases, it’s not really an issue. For example, in an ecommerce website, the same product can be accessed through different URLs, so here comes the role of the canonical URL to set things straight and point out the original one.

6. Backlinks: These are links present on other websites that lead to yours. This is one of the most important SEO practices and is part of the off-page optimization of a website. The number of backlinks to your website reveals its popularity. However, be careful, as backlinks acquired in an unethical way can actually harm your website ranking instead of benefiting it.

7. Black hat: Talking about unethical, black hat refers to improper techniques used to empower the ranking of a website. The most common tactics considered black hat by search engines are spamming and keyword stuffing.

8. Google Panda: It seems that Google loves animals for naming their algorithm updates accordingly. Panda is an update launched in 2011 that favors high-quality content over low-quality content. In other terms, websites with high-quality content have a better chance to appear before websites with low-quality content on search results.

9. Google Penguin: Even though penguins are cute and harmless animals, Google Penguin can hurt your website badly. It’s also a Google algorithm update, introduced a year after the Panda update, that has the role to punish websites with backlinks acquired with black hat techniques.

10. Google Hummingbird: Not sure if Google is still a search engine or it turned into a zoo. Google Hummingbird is another algorithm update introduced in 2013, that focuses on understanding the real purpose and the exact information needed behind a search query.

These 10 terms give you a better understanding of SEO jargon and can help you improve your website’s results. However, this is only a basic guide, and, as you know by now, SEO is way more than just that. Let us know whenever you encounter a recurrent term that isn’t in this list, and if found appropriate, we will add it.

The Rising Trends in Medical Devices for Superior Care Quality

Intense competition in the healthcare industry has forced healthcare providers to look for new ways to offer superior care quality. Since traditional methods of healthcare service have proven to be inadequate, the healthcare industry today is embracing new and innovative technology in order to better patient health and well-being:
• Healthcare Apps: Medical apps are revolutionizing the healthcare landscape by seamlessly connecting patients and doctors with medical information. A majority of healthcare apps are being developed with varied capabilities like real time monitoring and high-resolution imaging that can be used to monitor and improve patient health. Today, healthcare apps allow people to receive care anytime and from anywhere in the world, making healthcare more accessible to patients.
• Medical Sensors: Another technical trend that is picking up pace is the implementation of medical sensors. Rising healthcare costs have compelled healthcare providers to gather medical data from real-time sensors in order to improve the decision making process. Creating top-notch algorithms and a visually appealing interface for these sensors has become a priority for medical device solution providers.
• Health-specific Social Networks: The rising success and popularity of social networks can be leveraged to deliver quality health-care services to patients. By collaborating with people suffering from similar health conditions, patients and practitioners can connect with each other on social networks and form relations, and ask questions, thereby empowering patients to play an active role in their personal wellbeing.

The Need for Modern Technology
The healthcare industry consists of a varied assortment of professionals who directly or indirectly provide healthcare: from doctors and clinicians to pharmaceutics, administrators, managers, marketers, lab assistants, and more. With so many people part of the chain, there is also the challenge of dealing with enormous amounts of unstructured and cluttered data; data that is related to patients’ medical history, diagnosis, clinical-trials, treatments, and medicines, in addition to clerical, and research & administrative data. Moreover, this critical data resides in numerous places like physicians notes, lab reports, PCs, enterprise systems etc. Collecting and making sense of this data is not only time consuming but also fruitless. This mandates the need for modern technology that can be leveraged to make better-quality decisions which in turn lead to superior healthcare. Medical device solution companies also need to cater to a wide range of business needs such as interoperability between various stakeholders, a distributed network, mobile customers, healthcare standards, and legal guidelines.

Medical Device Solutions
Several medical device players have been in business, embracing trends around miniaturization, portability, connectivity, consistency and affordability of medical devices. Companies with hands-on engineering experience in FDA Class 2 and Class 3 devices help in monitoring, diagnostics, analysis, imaging, wearable health and telemedicine for medical applications. HIPAA compliant engineering solutions, and process expertise in IEC 60601-1/2/6, IEC 62304, 510K and ISO 1348 enable these companies to develop medical products through the lifecycle: from concept and architecture definition to prototyping, field trials, certification and sustenance engineering. What’s more, medical device and clinical software solutions for mobility enablement that are integrated with cloud infrastructure for remote diagnosis and ease of access is helping medical institutions offer superior quality care from anywhere and at any time. Some of the major services that software companies are offering in the medical space include:
• Software Development Lifecycle (SDLC) management and sustenance
• Web, cloud and mobility enablement with EMR integration
• Medical imaging algorithm implementation on GPU and DSP platforms
• Wireless integration with Bluetooth, ZigBee, Wi-Fi, NFC, and 2G/3G/4G technologies
• Medical device miniaturization, localization, re-engineering and obsolescence management
• Mechanical and enclosure design with CAD/CAM modeling
• Low-power design for wearable health devices
• FDA/FCC/CE/UL certification support
Better Quality Care
With modern healthcare facilities at their fingertips, healthcare institutes can now offer better-quality care and improve the overall well-being of patients. Medical apps, mobile solutions, wireless integration, device miniaturization and wearable healthcare devices are gradually being embraced, leading to comprehensive and efficient patient healthcare.

How to Choose the Best Keywords for SEO

Are you wondering why your website traffic is few and far in between despite the impressive layout of your site and the amazing offers you have? Well, you’re probably not doing it right with search engines.

You see, increasing the amount of visitors to your website requires a high-ranking placement in the search results page. That is, your site should appear on the first page of Google, Bing or Yahoo, whenever users search for a term or keywords related to your website, company, or products or services.

Say you’re selling precious jewelry. If someone wants to buy precious jewelry, and type the exact term on a search engine, your website should be one of the top sites that will show in search results. If you are on the top spot, there is a 100% chance that a user will click the link to your website. That’s 1 traffic right there.

Sounds simple, right? In application, however, SEO is a complicated beast, with processes that are better left to a branding agency specializing in optimization. It requires several features and factors that dictate the success of an online marketing campaign. You also need to develop a strategy that will satisfy Google’s rules and algorithms. Get SEO right, and you’ll get more than the traffic that you need.

How to find the best keywords to use

One of the foundations of SEO is keywords, terms and phrases used by users to search for your business online. This means it has to match your company, its various features, products and services. Think back to the precious jewelry example.

By now, you’re probably thinking about the kind of keywords related to your website, and you could be on the right track or not. Because after you list down the keywords you have in mind, you also need to categorize them according to competitive and noncompetitive. But let’s not go there just yet. Let’s start with the basics.

• Use keyword suggestion tools
Yes, you can spare yourself the trouble of doing it manually. Online, there are several sources for keyword suggestions, such as Google AdWords, SEMrush, Google Suggest and many others. Most people will gravitate towards Google AdWords, because you are optimizing the website for Google. But don’t stick to just one keyword tool. It is best to use multiple sources for more suggestions.

• Select keywords with multiple search intent
Precious jewelry is a very broad and highly competitive keyword. It can work for you, but not as well as you would want, since you will be against some of the big names in the industry. So look for search terms and phrases that are specific to your business, and lets you target a certain demographic at the same time. Target keywords, such as “types of precious stones”, “best independent jewelry in the US”, “provider of precious jewelry online”.

Then, develop a content strategy that contains the keywords you chose. The content must be relevant, current and useful. When everything is tight, that is, the keywords are a perfect match and the content matches Google’s requirement, your website will find its way on top of search results.

10 Favorite Productivity Apps for Business Owners

Your business is running fine, but taking care of all the wok related to accounting, tracking the expenses, employees’ schedule, and answering queries and complaints of clients bogs you down. To overcome these constraints that a small business owner faces, using apps that can save your time and money is the best solution.
The app’s developers have gone all out to create utility-based apps. Choose the ones that work to make your task easy. Here is a list of some apps that are helpful for business growth and management.

Call Scheduler

When starting a business or trying to expand it, you require calling and talking to many persons. You might forget to call someone or miss out calling a critical client. The Scheduler is an app that helps you to pre-schedule any number of calls and text messages, by a fixed date and time. The app sends the messages and calls automatically. In case you cannot connect, it attempts to contact again.

Fuze

If you require an app that helps you to have conferences and meetings with your people, Fuze is the answer. This software can be used on all operating systems and devices. The best audio-visual quality allows you to host online meetings with up to 25 participants for free. Buy the pro-plan that allows connecting to 125 people at a low cost.

Producteev

A good manager of a company has to ensure that everyone working for the firm has a task assigned to him or her every day. You can now do this through Producteev, a free app that works on iOS and Android platforms. You get the app in regular and premium versions, designed to address the needs of organizations of varying sizes. You can assign tasks to individuals, create subtasks and implement privacy settings.

DocuSign

As the owner of business, you need to sign many documents related to your business or banking transactions and more. Going to a place physically takes up a lot of time. You do not need to rush back to your office from an important meeting or go to any location if you download the app DocuSign on your hand-held device.

Evernote

You need space to keep all useful information and ideas you come across every day. Evernote is like a journal that facilitates the storage of little pieces of information in one place. You can store videos and audio clippings, photos, files, and notes up to a maximum limit of 60 MB per month, in the free version. You have to pay a small price for the higher version that can store more data.

Kabanflow

If your business banks on people working from home or different locations, Kabanflow is an online task management app that can prove useful for you. The tool enables you to give an assignment to your colleagues to upload necessary documents and also assign due dates. You can easily visualize the workflow and communicate faster through this tool that works on the hand-held devices and the computer.

Basecamp

Members of your team may need to collaborate for completing a project. Basecamp is an app that provides a single view dashboard with links to a project. The app allows the project managers to exchange information and discuss the details through the discussion font and see files, tasks and the date of completion.

Paypal

Making regular payments is an essential part of business. To pay bills and make payments to different suppliers, you can use the Paypal that offers a convenient platform. Linking your accounts or debit and credit cards to the Paypal makes the transactions easy and fast. You can use it across all devices.

Dropbox

Dropbox is a file-sharing platform that offers many advantages to business owners. The application syncs documents across devices and you can reach them from any location. This is a reliable method of sharing files and folders with your group members for improved collaboration.

Clear

Time management is critical to running a successful business. Clear is a time-management app for iPhones and Android devices that you can use to plan and organize day-to-day work. The app also has the facility of setting reminders to help you. Through the justifiable program, you can pull down and pinch a task and swipe it off the screen once it is over.

Most of the apps mentioned above are free to use or offer a free trial period. Try using a few of them that suits your business needs. If you find that an application is not working for you, there are other flashiest apps, with similar functions, available. You will get some that will prove to be useful in increasing the productivity of your business.

Artsyl Technologies to Demonstrate docAlpha’s Ability to Transform Business Processes for Sage Customers at Sage Summit

NTARIO, CANADA (July 18, 2016) — Artsyl Technologies, Inc.™, a leading global provider of data capture and document processing automation technologies today announced that it will showcase its docAlpha 5.0 smart process platform at the Sage Summit Conference in Chicago, Illinois July 25-28 in the booths of Altec and docSTAR. The tight integration of Artsyl’s docAlpha Advanced Capture Platform with Sage’s Enterprise Resource Planning (ERP) Platform provides a powerful, intelligent capture solution that automates the most painful step in transactional business processes: data entry, document filing and approval routing.

Artsyl’s docAlpha enables Sage customers to transform their business operations by targeting and eliminating the most costly, inefficient and error-prone steps in typical accounts receivable and accounts payable processes, including document classification and filing, data entry, routing, approval and ERP transaction creation. As a result, organizations can reduce manual data entry costs, increase data accuracy and improve document processing speed while providing an instant, end-to-end audit trail of document-driven processes and facilitating process compliance and data/document security. With support for extraction and processing of line item data as well as two- or three-way matching of orders, invoices and receipts, docAlpha fully automates sales and purchase order processing.

“This year, enhancements to the docAlpha no code smart process platform with version 5.0 represented a new milestone for Artsyl our partners and clients,” said Jeff Moore CSO/Partner at Artsyl Technologies, Inc. “We’re excited to participate in the world’s largest event for small and medium-sized business to showcase how we can empower Sage customers to eliminate manual data entry and streamline processes will get more value out of their ERP investment than ever before.”

docAlpha provides fully automated document classification, data extraction, rules based validation of data, automated splitting and routing of documents to users or queues with email notifications and unmatched export integration capabilities.

Key features of Artsyl’s WebDocs integration include:

• Instant data transfer from Artsyl to Sage
• Full document and meta-data transfer between systems
• Fast and easy deployment with Sage
• Provides central control over standards, security and auditing

The Smart Contact Lens Bubble

New technology is being created faster and faster these days. The rapid pace of development in the tech sector is changing the world around us in fantastic ways, connecting all aspects of our lives through tiny gadgets.
In less than ten years we’ve seen the release of the first smart watch, the IPhone, the first smart TV and internet connected cars among many innovations. The internet of things, as it has become to be called, is only in its infancy, but tech companies are trying to find new and imaginative ways to integrate the World Wide Web into our lives. Our clothing, think of the self-drying coat and self-tying shoes from Back to the future 2, our kitchen appliances, refrigerators that tell you what food and when you need to buy it, and even our books, have become internet connected. The newest gizmo in the internet of things that is soon to be released is the smart contact lens.

Sony, Samsung, Google and a few lesser known companies have all filed patents in the last couple of years in a race to be the first to bring the lenses to the market for consumer purchase. Each company seems to have focused on a different issue. Each one encompasses a unique feature, such as taking photos, augmented reality or addressing health concerns, while other features are ubiquitous to all the manufacturers’ lenses.

Sony was recently awarded a patent in April of 2016 for a smart contact lens that will take photos and videos of what the wearer is seeing. The lens can do most of what a camera can do. Just like a camera it is capable of autofocus, exposure adjustment and zooming. The patent lays out the lenses ability to calibrate the camera with a wearers blink. Want to take a photo? Just blink three times really fast. Want to take a video? Just squint really hard for three seconds. The contact also uses an electroluminescence display screen to playback recorded content. You can do all this without ever looking at your smartphone, but just by looking straight ahead. All of the registered content can then be wirelessly transferred to your smart phone or computer for later viewing.

Samsung was also given a patent in April 2016 in South Korea for its own smart contact lens. The Samsung lens will take photos and videos just like the Sony lens, however it will also have imbedded augmented reality. With a built in display that projects images directly into the wearers’ eye, the Samsung smart contact lenses will have the ability to superimpose computer generated images onto the real world, all while being less visible when worn. If you are curious what the restaurant across the street serves simply look at the front of the building and the menu will appear across your field of vision. Look down the street to see who has the best gas prices and little speech bubbles will pop out from the curb with the amount per gallon inside. Say you’re on a blind date and want to find out more about the person sitting across from you. You can check their Facebook page without ever having to leave the table or pull out your phone. Imagine having the ability to read a foreign language without ever having taken classes, or being able to navigate a place you’ve never been to effortlessly. The applications for this are endless.

Google’s smart contact lens patent approval arrived a month later than Sony and Samsung in May 2016. Google being Google though, they are taking the smart contact lens road a little less traveled; the contact lenses will have to be surgically implanted in your head. Google has partnered with Novartis, the parent company of Alcon contact lenses, the company that used to be known as Cibavision, to develop a lens with flexible electronics and sensors thinner than a human hair that will help those suffering from diabetes. The embedded lenses will read chemicals in the tear fluid to determine if the wearers’ blood sugar levels have fallen to near fatal levels. Upon diagnosing the patient’s glucose condition the smart contact will then be able to administer the insulin itself, if needed. While it may seem a bit intrusive, this would be a great, pain-free alternative for diabetics who prick their fingers daily or who constantly wear a glucose monitor. This is excellent news for diabetics, but Google’s smart lenses could be used by anyone looking to maintain great energy levels or even stick to a healthy diet. In the long run Google is also looking to implement features that would be capable of correcting myopia, hyperopia, and astigmatism as well as presbyopia eye conditions. This would make the need for wearing glasses and traditional contact lenses a thing of the past. The patent states that the smart lenses will either be solar powered or be charged by the movements of your eyes. Now that right there is just amazing!

One last company that is on the forefront of the smart lens bubble is Ocumetrics. While lesser known than the previous three tech giants, Ocumetrics may be the first company to roll out a smart lens for sale to the public. Designed by Dr. Garth Webb to enhance the vision of those that need it, the Ocumetrics Bionic Lens as they’re calling it, will not only give the user 20/20 vision, but could actually enhance that by up to three times – yup that’s right, a zoom lens! These lenses would need to be surgically inserted in an in and out eight minute operation. The result would be immediate vision correction. In addition to overcoming the list of ocular vision ailments, the patient would never have a chance of getting cataracts as the lenses would never wear away and the software could be updated wirelessly as needed. Trials need to be carried out first, but the tech could be ready to go in just a few years.

Your Business Can Benefit From Internet Marketing

Are you informing people about your business by promoting it online? You should certainly consider this method if you have not yet attempted to do so. This article should show you what the basics are in internet marketing and give suggestions on how to go about doing it.

Use site wide links for easier navigation across your site. These links appear on each page of a website, and link back to the same page each time. A common way to utilize site-wide links is to direct a visitor to a page to place orders or a contact page. Many websites put these links at the bottom of every page in a font that is easily read. A menu format can be organized with links to direct the user to other areas of interest to them. Add some short descriptions on the site map, and make sure it is easy to navigate.

The structure of your Web site is founded on HTML code, and meta tags form a part of the structure that speaks directly to search engines. You don’t need to worry about these tags affecting the look of your page because no one browsing your site will be able to see them. However, search engines can use them to easily get an idea of the kind of content your page contains. Be sure that the initial meta tags emphasize the most important keywords of your website. Using too many meta tags can do more harm than good. If you use different meta tags on each of your pages, it not only helps you to reach your target audience but also helps the search engines find you.

Text that is important is typically marked with HTML tags, especially the tags typically known as “H tags.” Use a bold tag to draw attention to parts of the text that you want readers to notice immediately. These tags are important to use on your site to emphasize titles and important paragraphs. Using the bold tag will make it easier for your visitors to maneuver through your site and find the information that they are looking for. This will also help search engine spiders find the important content in your pages. Try to incorporate keywords into all of your titles.

You will want to look for other ways you can promote your products online. While there are traditional marketing and SEO techniques that might help you promote your business, don’t write off the benefits of Internet marketing as well. Since the internet has its own culture, sometimes a picture, video or website will become a ‘buzz’. This refers to an internet sensation that is discussed by many users. A lot of ‘buzz’ only lasts a short amount of time, but it can boost sales if used correctly. You cannot create a video that will go ‘viral’ for sure: create interesting and hilarious content, and hope for the best. Watch videos so you can find what appeals to the general internet user.

These are just a few of the strategies out there for internet marketing. Once your business starts to become a viable force, you can utilize these simple tips with other techniques that are more advanced in order to further grow your business.

6 Hot Tips to Rock Your Social Media Results

Social media is a powerful way to build a following, turn prospects into leads, and drive sales.

One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.

If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics.

If you are ready to get more out of your social media marketing, here’s 6 techniques to try:

1. Use Facebook Live. Video marketing is a powerful addition to your marketing mix. But live video is shown to keep users watching for 3 times longer than a recorded video.

Fans love the feeling of listening to what you have to share in the moment. Try answering questions and providing tips while live.

Other ways to use Facebook Live is to broadcast an update when you are networking or attending events. Or share a Facebook live update on any launches coming down the pipe.

2. Offer Opt-In Gifts to Grow Your Marketing List. People can’t resist getting a checklist, blueprint, app, or white paper that offers valuable information.

When you give value first, it goes a long way to building trust and rapport with your followers. Plus, this allows you to capture your social media leads into your email marketing list.

Give them something they can’t refuse and send them to a landing page to sign up. That way you can keep in contact via email sharing additional offers and information in a drip campaign.

3. Invite People to Take Action. Be strategic with your calls to action to get the most out of your social media efforts.

In addition to sharing a mix of posts, be sure to offer ways your fans can dive deeper with you. This can include a free consultation, special offers and discount deals, webinars, participation in your Facebook group, and more.

4. Build Your Fan Base Organically. Never hire someone from Fiverr who can add 10,000 fans for a fee. This is a bad idea on many levels.

Instead, find groups with people in your target audience. Be helpful. Start real conversations. Invite them to join your social media page or group.

Don’t be afraid to reach out with private messaging to respond to questions they have or share resources or advice.

So don’t buy followers. It’s about quality of followers, not quantity. It’s better to have 1000 raving fans you have attracted, than to have 10,000 fans who don’t really know you or have investment in the connection.

5. Offer a Mix of Post Content. People love variety. Be creative and provide a variety of content formats including how-to articles, videos, graphics, and infographics.

An ideal content marketing strategy is to always keep your target market in mind and post what you think they will best want to receive from you.

6. Post at the Ideal Time for Best Exposure. Timing is everything. If you share an incredible post, you want to ensure the most people possible can see it!

There are many social media tools to help you see the best times to post content to reach the biggest audience. This may vary from platform to platform.

So don’t guess when you can use analytic tools with reports that help you identify the ideal time to post.

Social media is evolving and growing fast. There is a lot of opportunity get leads, drive sales, and build a following but you have to get creative. You can’t just rely on the old tactics you have used in the past; you need to implement new techniques and tools if you want to stay ahead of the competition.